The Social Manor
A brand sprint intensive for The Social Manor. A luxury boutique social media atelier built for brands that refuse to blend in. In one focused day I developed a complete visual foundation rooted in dark elegance, bold typography and a brand voice that feels as elevated and intentional as the clients she serves.
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Project Type: Brand Sprint Intensive - Client: Real Client - Delivered: One Day - What Was Included: Mood board · Logo concepts · Color palette · Typography · Brand voice · Basic brand guidelines · File delivery
Where luxury meets intention. Feels like walking into a beautifully designed space. Warm, considered and instantly impressive. Every word is an invitation to be part of something that was built with care.
Primary Logo — Sloop Script Pro for the flowing Social Manor script. A structured serif for THE above it and Social Media Atelier beneath. Thin decorative arrow dividers add a heritage editorial quality. Reminiscent of luxury fashion houses and high end publications. Commanding, refined and built to last.
Secondary Logo — Strips the logo to its most dramatic form. THE sits small and structured at the top. Social Manor fills the space with a confident calligraphic flourish. Social Media Atelier grounds it at the base in small refined caps. Perfect for square applications, social media and packaging.
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Deep Burgundy - The signature. Use it with intention not excess.
Black - The foundation. Shows up everywhere.
Cream - The warmth. Softens and elevates.
White - The clarity. Used for maximum legibility.
Color Hierarchy
Primary Colors
Deep Burgundy - Signature color. Rich, bold and immediately recognizable. Heart of the brand.
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Black - Anchor of the palette. Grounding, sophisticated and timeless.
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Cream - Warm and neutral. Softens the darkness and adds warmth and luxury.
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White - Clean and high contrast. Used for maximum legibility when cream feels too warm.
Inria Serif
Balances the drama of Sloop Script Pro with warmth and approachability. Refined without being stiff. Readable without being ordinary. A humanist serif that keeps the brand feeling timeless and editorial.
Sloop Script Pro
Flowing calligraphic quality and Old World sophistication. Handcrafted and intentional. In a landscape where most social media brands look the same, Sloop Script Pro immediately sets The Social Manor apart.
Every font choice was deliberate. Selected to reflect the brand's core identity of luxury, warmth and bold elegance.
Font Hierarchy
Element
Hero Headline
Campaign Title
Heading 1
Heading 2
Heading 3
Body Text
Caption
Font
Sloop Script Pro
Sloop Script Pro
Inria Serif
Inria Serif
Inria Serif
Inria Serif
Inria Serif
Size
72-96px
48-72px
48px
32px
24px
16px
12px
Weight
Regular
Regular
Bold
Bold
Bold
Regular
Regular