Art Was Always the Plan
Olivia is a creative designer who believes great work should feel like something. She obsesses over the details that make the difference between good and unforgettable. Whether she's building a visual world from scratch or finding the story inside a brand, Olivia brings a sharp eye and a strong point of view to everything she touches.
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devereux golf
A self-initiated social campaign concept for Devereux Golf's Westward collection.
Taking inspiration from the collection name, I developed a full visual direction rooted in frontier Americana desert landscapes, Western typography, and copy that stays true to Devereux's irreverent brand voice.
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Describe your image
Describe your image
Self-initiated Instagram Carousel concept for Devereux Golf's Westward Collection.
Designed to build a complete campaign world in five slides.
Rooted in frontier Americana, written in Devereux's voice, and art directed to feel like it already belongs on their feed.
Web Display Banner concept for Devereux Golf's Westward Collection.
Designed to extend the campaign beyond social into paid web placements.
Translating the frontier aesthetic into a format where you have one second to make an impression and one job to do. Get them to click.
Paid Instagram Ad concept for Devereux Golf's Westward Collection.
Designed to live seamlessly in the feed while standing out.
Pulling from the campaign's frontier aesthetic to catch the eye, with copy that sounds like Devereux and a single goal. Get them to shop the drop.
Instagram Stories Ad concept for Devereux Golf's Westward Collection.
Designed for the full screen vertical format where you have three seconds and no competition for attention.
Bold typography, desert atmosphere, and a swipe-up that feels like an invitation not a hard sell.
Email Campaign concept for Devereux Golf's Westward Collection.
Designed to translate the campaign's frontier aesthetic into the inbox, from the hero image down to the copy, every element stays true to the Westward world.
Built to drive traffic to the drop while feeling less like a marketing email and more like a dispatch from somewhere worth going.